By understanding and supplying farming families with all their agricultural and household needs, the Hariyali Kisaan Bazaar centres aim to engender trust and. In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural. 15 Nov Hariyali Kisaan Bazaar: A Rural Business Initiative.

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Farmers are able to test new machinery before they buy WRENmedia.

DSCL expands Hariyali Kisaan Bazaar footprint to AP – The Economic Times

We are the only service for around 20 per cent of the farmers in the area around Lawda, for example. In rural India, farmers historically had limited access to quality input items for both their fields and homes.

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The store at Ladwa, near Karnal, is not unique but one of over stores spread across eight states, from Uttar Pradesh and Punjab in the north to Andhra Pradesh in the south.

Indian conglomerate DSCL has ksaan a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India geared toward farmers and their families.

The region contributed heavily to the Green Revolution but yields have since stagnated and farmers now struggle to make a profit. However, Lyons believed downstream integration would allow Alltech to better communicate with its end customers farmersincrease sales of its supplements, and help protect the firm from industry dynamics such as consolidation and cost pressure.

This website uses cookies to improve your experience. And if we need assistance, the Hariyali people come and help us in the field. By understanding and supplying farming families with all their agricultural and household needs, the Hariyali centres aim to engender trust and provide their customers with quality products and long-term advice. It currently houses products from over companies across categories, ranging kiaaan consumer goods to toiletries, plastic-ware, general merchandise, stationery, toys, decorative items, hariyxli others.

To increase profitability, Hariyali advisors have worked with the farmers to introduce new cultivation practices, such as recommending intercropping sugarcane with onions, to adopt zero tillage in wheat, or use raised beds for growing mustard. Their children, they report, are not interested in agriculture.


From the one site, farmers can obtain farm inputs and financial and agricultural advisory services. Bell and Natalie Kindred. The Hariyali outlets were a completely new concept for rural India and Sanjay Chhabra, head of retail operations, recalls the scepticism when the first stores were established.

Hariyali Kisaan Bazaar: A Rural Business Initiative

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Bank loses Rs 30, as credit card hariyaali walks away. Trained agronomists were posted in ahriyali areas to advise sugarcane growers. Renowned for their pioneering and entrepreneurial approach, Hariyali plans to continue listening and responding to farmers to provide the services they need. Drag according to your convenience. A recent development has been to increase farmers’ confidence through teaching them English and IT skills. Understanding the needs of farmers has been the key to Hariyali’s success.

A Rural Business Initiative. In a room at the back of an agro-input store near Karnal in Haryana, northern India, a group of 60 kiasan have gathered for training. Get instant notifications from Economic Times Allow Not now. Are you a Business Owner?

New Agriculturist: Developments – Hariyali Kisaan Bazaar: reaching out to farmers in rural India

BJP has just been handed its biggest election cheque. Does eighteen94 have the potential to drive the kind of changes and benefits that Kellogg needs? To subscribe to regular updates of the latest New Agriculturist articles send us your email address, and choose your preferred language.

For nearly four decades, Alltech had been defined by its focus on innovation and marketing as well as the entrepreneurial spirit and vision of its founder, Dr. NIFTY 50 10, Vazaar centres offer agri-services and farm output buy-back.

They may even start on rentals before making a major purchase. To see your saved stories, click on link hightlighted in bold.

There was a latent demand, the farmers wanted quality and we listened to them to supply them with what they need. We have to continue reaching out, as we know there are many more farmers who would benefit from working alongside our staff.


Hariyali stores provide 24X7 technology support helping shift the farmers from subsistence farming to technology-led commercial farming. It was also a vehicle for changing mindsets and culture by reviving the entrepreneurial spirit that some felt had eroded within Kellogg.

DSCL expands Hariyali Kisaan Bazaar footprint to AP

Each outlet store is based on a campus of four to five acres, with a fuel station, banking facilities, farm demonstration area, green recreation zones, and the retail store. This case allows students to consider what sort of impact on internal culture and behavior Kellogg should expect from eighteen94 in its current form. Knowing of the parent company’s expertise, farmers began to ask advisors to help them buy good quality farm inputs, at a reasonable price and in time with their seasonal needs.

Your Reason has been Reported to the admin. Labour shortage is another serious constraint for farmers in this region. Through its growing network of stores, DSCL is able to establish relationships with farmers and provide them with a host of agricultural services, including improved crop hatiyali, agronomic support, fuel, banking, and consumer goods. Foul language Slanderous Inciting hatred against a certain community Others.

Choose your reason below and click on the Report button. Chhabra continues, “Farmers come from over 40km away to refuel because we guarantee per cent quality and quantity. Even with cooking gas, we have a retail outlet where we sell gas on government fixed rates, which they hariywli get for higher price in other places, but at Hariyali the oisaan know they are definitely getting what they pay for, which is not a common concept here in rural India.

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